When I read this book in 2006, I realised that the thought of finding these uncontested markets fit very well into what I had already planned for my company. Till date, this has remained my most influential book.
I was particularly influenced by this book. Based upon meticulous research the authors discovered some of the enduring core elements that special companies share. ‘Built to Last’ also provided insight and guidance on the elements we at Cognizant needed to maintain our unique qualities. This book stands out as one of those that I appreciate more with the passing of time, and in this economy, is as valuable as ever.
Although a bit too enterprise (vs consumer) focused for my taste, this is an extremely intelligent and useful book. You’ve probably heard about the central thesis (lots of startups get stuck in the “chasm”- in between early adopter and mainstream customers) but there are lots of other juicy anecdotes in the book and it actually prescribes an actionable set of strategies for overcoming the chasm. I’ve reread this one a couple of times. The sequel Inside the Tornado is good too.