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Tag : Strategy

Blue Ocean Strategy

by
About
The Book
Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. The authors argue that lasting success comes not from battling competitors but from creating ‘blue oceans’ i.e.,— untapped new market spaces ripe for growth. This book presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.

Blue Ocean Strategy

by W. Chan Kim, Renée Mauborgne
About
The Book
Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. The authors argue that lasting success comes not from battling competitors but from creating ‘blue oceans’ i.e.,— untapped new market spaces ripe for growth. This book presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
Recommended By
What Vineet Nayar says

When I read this book in 2006, I realised that the thought of finding these uncontested markets fit very well into what I had already planned for my company. Till date, this has remained my most influential book.

Built to Last

by
About
The Book
'Built to Last' examines 18 exceptional and long-lasting companies, including GE, Boeing, Disney, HP and P&G to discover what gives them an edge over their rivals: a guiding philosophy and a challenging mission. This book provides a valuable blueprint for success for companies around the world, who can learn how to succeed in a ruthlessly competitive environment.

Built to Last

by James Collins, Jerry Porras
About
The Book
'Built to Last' examines 18 exceptional and long-lasting companies, including GE, Boeing, Disney, HP and P&G to discover what gives them an edge over their rivals: a guiding philosophy and a challenging mission. This book provides a valuable blueprint for success for companies around the world, who can learn how to succeed in a ruthlessly competitive environment.
Recommended By
What Francisco D'Souza says

I was particularly influenced by this book. Based upon meticulous research the authors discovered some of the enduring core elements that special companies share. ‘Built to Last’ also provided insight and guidance on the elements we at Cognizant needed to maintain our unique qualities. This book stands out as one of those that I appreciate more with the passing of time, and in this economy, is as valuable as ever.

Crossing the Chasm

by
About
The Book
The bible for bringing cutting-edge products to larger markets. In the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

Crossing the Chasm

by Geoffrey A. Moore
About
The Book
The bible for bringing cutting-edge products to larger markets. In the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
Recommended By
What Chris Dixon says

Although a bit too enterprise (vs consumer) focused for my taste, this is an extremely intelligent and useful book. You’ve probably heard about the central thesis (lots of startups get stuck in the “chasm”- in between early adopter and mainstream customers) but there are lots of other juicy anecdotes in the book and it actually prescribes an actionable set of strategies for overcoming the chasm. I’ve reread this one a couple of times. The sequel Inside the Tornado is good too.