Originally written in 1978, and updated in 2003, this is the best book I’ve read on the role of luck, chance, and serendipity in medical research – or, for that matter, any creative endeavour. And because the author’s a neurologist, he has a grounding in how the brain actually exerts itself creatively.
Hooked gives you the blueprint for the next generation of products. Read it or the company that replaces you will.
An essential crib sheet for any startup looking to understand user psychology.
Although a bit too enterprise (vs consumer) focused for my taste, this is an extremely intelligent and useful book. You’ve probably heard about the central thesis (lots of startups get stuck in the “chasm”- in between early adopter and mainstream customers) but there are lots of other juicy anecdotes in the book and it actually prescribes an actionable set of strategies for overcoming the chasm. I’ve reread this one a couple of times. The sequel Inside the Tornado is good too.
An amazing book and probably the single most important contribution to tech theory. Popularized the often misused phrase “disruptive technology.” But there’s a lot more than that one big idea, including how markets commoditize over time, how disruptive technologies always look like toys to the powerful incumbents, etc.
An honest account of how difficult it can be to build and manage a business. Not only is Ben’s story an interesting one, but the lessons he has learned and advice he gives are important for anyone who wants to start, grow or run a business — no matter the industry. He is a great businessman and his advice can empower people to harness their creativity and entrepreneurial spirit in a practical way.
Convincingly describes how incremental innovation can coexist with breakthrough thinking, and how the benefits of pursuing operational excellence do not turn into liabilities for breakthrough innovation.
A wonderful reminder of the genius in many endeavors that drove development of the digital world, beginning with Ada Lovelace in the mid-19th century.
…weaves together dozens of stories of the innovators who contributed to the development of computers and the Internet…all the narratives thoroughly engaged me. It brings technology to life using simple and easy to understand language. It is a compelling account of the different qualities of innovators and the collaborative process of innovation.