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Tag : Startups

Chase, Chance and Creativity

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About
The Book
This book examines the role of chance in the creative process. James Austin tells a personal story of the ways in which persistence, chance, and creativity interact in biomedical research or any creative endeavour, drawing on his own research and examples from the history of science.

Chase, Chance and Creativity

by James H. Austin
About
The Book
This book examines the role of chance in the creative process. James Austin tells a personal story of the ways in which persistence, chance, and creativity interact in biomedical research or any creative endeavour, drawing on his own research and examples from the history of science.
Recommended By
What Marc Andreessen says

Originally written in 1978, and updated in 2003, this is the best book I’ve read on the role of luck, chance, and serendipity in medical research – or, for that matter, any creative endeavour. And because the author’s a neurologist, he has a grounding in how the brain actually exerts itself creatively.

Hooked

by
About
The Book
Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Nir Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.

Hooked

by Nir Eyal
About
The Book
Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Nir Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.
Recommended By
What Matt Mullenweg says

Hooked gives you the blueprint for the next generation of products. Read it or the company that replaces you will.

What Dave McClure says

An essential crib sheet for any startup looking to understand user psychology.

Crossing the Chasm

by
About
The Book
The bible for bringing cutting-edge products to larger markets. In the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

Crossing the Chasm

by Geoffrey A. Moore
About
The Book
The bible for bringing cutting-edge products to larger markets. In the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
Recommended By
What Chris Dixon says

Although a bit too enterprise (vs consumer) focused for my taste, this is an extremely intelligent and useful book. You’ve probably heard about the central thesis (lots of startups get stuck in the “chasm”- in between early adopter and mainstream customers) but there are lots of other juicy anecdotes in the book and it actually prescribes an actionable set of strategies for overcoming the chasm. I’ve reread this one a couple of times. The sequel Inside the Tornado is good too.

The Innovator’s Dilemma

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About
The Book
This is the revolutionary business book that has forever changed corporate America. Based on a truly radical idea—that great companies can fail precisely because they do everything right—this bestseller is one of the most provocative and important business books ever written. Entrepreneurs, managers, and CEOs ignore its wisdom and its warnings at their great peril.

The Innovator’s Dilemma

by Clayton Christensen
About
The Book
This is the revolutionary business book that has forever changed corporate America. Based on a truly radical idea—that great companies can fail precisely because they do everything right—this bestseller is one of the most provocative and important business books ever written. Entrepreneurs, managers, and CEOs ignore its wisdom and its warnings at their great peril.
Recommended By
What Chris Dixon says

An amazing book and probably the single most important contribution to tech theory. Popularized the often misused phrase “disruptive technology.” But there’s a lot more than that one big idea, including how markets commoditize over time, how disruptive technologies always look like toys to the powerful incumbents, etc.

About
The Book
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular blog.This book is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures.
About
The Book
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular blog.This book is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures.
Recommended By
What Vikram Pandit says

An honest account of how difficult it can be to build and manage a business. Not only is Ben’s story an interesting one, but the lessons he has learned and advice he gives are important for anyone who wants to start, grow or run a business — no matter the industry. He is a great businessman and his advice can empower people to harness their creativity and entrepreneurial spirit in a practical way.

The Innovation Paradox

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About
The Book
Why do major innovations seem to come almost exclusively from startups, not established companies? Davila and Epstein suggest that the very processes and structures leading to established companies’ enduring success prevent them from developing breakthroughs. This is the innovation paradox. In this riveting book, Davila and Epstein explain how corporate culture, leadership style, strategy, incentives, and management systems can be structured to encourage breakthroughs and overcome this paradox.

The Innovation Paradox

by Tony Davila, Marc Epstein
About
The Book
Why do major innovations seem to come almost exclusively from startups, not established companies? Davila and Epstein suggest that the very processes and structures leading to established companies’ enduring success prevent them from developing breakthroughs. This is the innovation paradox. In this riveting book, Davila and Epstein explain how corporate culture, leadership style, strategy, incentives, and management systems can be structured to encourage breakthroughs and overcome this paradox.
Recommended By
What Juergen Fitschen says

Convincingly describes how incremental innovation can coexist with breakthrough thinking, and how the benefits of pursuing operational excellence do not turn into liabilities for breakthrough innovation.

About
The Book
The Innovators is Walter Isaacson's story of the people who created the computer and the Internet. It is destined to become the standard history of the digital revolution and a guide to how innovation really works. It is also a narrative about why an ability to collaborate and master the art of teamwork is vital to enable and sustain innovation.
About
The Book
The Innovators is Walter Isaacson's story of the people who created the computer and the Internet. It is destined to become the standard history of the digital revolution and a guide to how innovation really works. It is also a narrative about why an ability to collaborate and master the art of teamwork is vital to enable and sustain innovation.
What Abby Joseph Cohen says

A wonderful reminder of the genius in many endeavors that drove development of the digital world, beginning with Ada Lovelace in the mid-19th century.

What Henry 'Hank' Paulson says

…weaves together dozens of stories of the innovators who contributed to the development of computers and the Internet…all the narratives thoroughly engaged me. It brings technology to life using simple and easy to understand language. It is a compelling account of the different qualities of innovators and the collaborative process of innovation.