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Tag : Graphic Design

Thoughts on Design

by
About
The Book
One of the seminal texts of graphic design. Writing at the height of his career, Rand articulated in this slender volume the pioneering vision that all design should seamlessly integrate form and function. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.

Thoughts on Design

by Paul Rand
About
The Book
One of the seminal texts of graphic design. Writing at the height of his career, Rand articulated in this slender volume the pioneering vision that all design should seamlessly integrate form and function. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
Recommended By
What John Maeda says

As a graduate student at MIT, I stumbled upon a thin, nondescript book called ‘Thoughts on Design’ by Paul Rand. At the time I was building a reputation for myself as being a gifted graphical user interface designer. As I flipped through Rand’s book I was humbled by the power with which he manipulated space and at the same time struck by the clarity of his accompanying prose. I was immediately inspired to pursue the field of graphic design.