Although a bit too enterprise (vs consumer) focused for my taste, this is an extremely intelligent and useful book. You’ve probably heard about the central thesis (lots of startups get stuck in the “chasm”- in between early adopter and mainstream customers) but there are lots of other juicy anecdotes in the book and it actually prescribes an actionable set of strategies for overcoming the chasm. I’ve reread this one a couple of times. The sequel Inside the Tornado is good too.
An honest account of how difficult it can be to build and manage a business. Not only is Ben’s story an interesting one, but the lessons he has learned and advice he gives are important for anyone who wants to start, grow or run a business — no matter the industry. He is a great businessman and his advice can empower people to harness their creativity and entrepreneurial spirit in a practical way.