Hello. It looks like you are visiting us from outside USA. Please choose which Amazon storefront you would like to use.
Categories

Tag : Entrepreneurship

Crossing the Chasm

by
About
The Book
The bible for bringing cutting-edge products to larger markets. In the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

Crossing the Chasm

by Geoffrey A. Moore
About
The Book
The bible for bringing cutting-edge products to larger markets. In the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
Recommended By
What Chris Dixon says

Although a bit too enterprise (vs consumer) focused for my taste, this is an extremely intelligent and useful book. You’ve probably heard about the central thesis (lots of startups get stuck in the “chasm”- in between early adopter and mainstream customers) but there are lots of other juicy anecdotes in the book and it actually prescribes an actionable set of strategies for overcoming the chasm. I’ve reread this one a couple of times. The sequel Inside the Tornado is good too.

About
The Book
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular blog.This book is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures.
About
The Book
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular blog.This book is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures.
Recommended By
What Vikram Pandit says

An honest account of how difficult it can be to build and manage a business. Not only is Ben’s story an interesting one, but the lessons he has learned and advice he gives are important for anyone who wants to start, grow or run a business — no matter the industry. He is a great businessman and his advice can empower people to harness their creativity and entrepreneurial spirit in a practical way.