This book had a profound effect on my career and life. I think about its lessons almost every day — the importance of authentic communication, impeccable commitments, being a player not a victim, and taking responsibility. I have given this book to so many team members at work, and I’ve seen it inspire people overnight to be more aware of their actions and impact on others.
When I read this book in 2006, I realised that the thought of finding these uncontested markets fit very well into what I had already planned for my company. Till date, this has remained my most influential book.
I was particularly influenced by this book. Based upon meticulous research the authors discovered some of the enduring core elements that special companies share. ‘Built to Last’ also provided insight and guidance on the elements we at Cognizant needed to maintain our unique qualities. This book stands out as one of those that I appreciate more with the passing of time, and in this economy, is as valuable as ever.
Although a bit too enterprise (vs consumer) focused for my taste, this is an extremely intelligent and useful book. You’ve probably heard about the central thesis (lots of startups get stuck in the “chasm”- in between early adopter and mainstream customers) but there are lots of other juicy anecdotes in the book and it actually prescribes an actionable set of strategies for overcoming the chasm. I’ve reread this one a couple of times. The sequel Inside the Tornado is good too.
‘Real economists’ talk about the economics of information goods (roughly defined as zero marginal cost goods). Sometimes a bit obvious if you’ve studied economics before but overall a really interesting read. Especially like the parts on different ways to tier pricing for information goods.
An amazing book and probably the single most important contribution to tech theory. Popularized the often misused phrase “disruptive technology.” But there’s a lot more than that one big idea, including how markets commoditize over time, how disruptive technologies always look like toys to the powerful incumbents, etc.
Tribal Leadership codifies a lot of what we’ve been doing instinctually and provides a great framework for all companies to bring company culture to the next level.
More than two decades after Warren [Buffett] lent it to me—and more than four decades after it was first published—Business Adventures remains the best business book I’ve ever read . . . Brooks’s deeper insights about business are just as relevant today as they were back then.
While Brooks died in 1993, this recently rereleased collection of business stories from his New Yorker articles decades ago brings classic explanations of growth (Xerox Corp.’s early years) and poor decisions (Ford Motor Co.’s problematic launch of the Edsel) that should inform and captivate business executives and students of business alike.