With some of American tech’s most myopic companies raking in record profits, it’s remarkable that Elon Musk has moved so boldly into electric cars, rockets and clean energy—and doubly remarkable how well he is succeeding in dragging a risk-averse culture with him. Ashlee Vance’s biography of the man is an enjoyable look at how Mr. Musk epitomizes what my mother always told me: If you want the world to change, you’d better do it yourself
David McCullough’s ‘The Wright Brothers‘ is a story about two brothers and one incredible moment in American history. But it’s also a story that resonates with anyone who believes deeply in the power of technology to change lives—and the resistance some have to new innovations.
Examines a simple, but important, concept: how thinking like a customer transformed an industry. This philosophy led Apple Inc. to become one of the most valuable and recognizable companies in the world.