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Vineet Nayar

Vineet Nayar's Book Recommendations

Ex-CEO, HCL Technologies. Author, Employees First, Customer Second.

Blue Ocean Strategy

by
About
The Book
Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. The authors argue that lasting success comes not from battling competitors but from creating ‘blue oceans’ i.e.,— untapped new market spaces ripe for growth. This book presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.

Blue Ocean Strategy

by W. Chan Kim, Renée Mauborgne
About
The Book
Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. The authors argue that lasting success comes not from battling competitors but from creating ‘blue oceans’ i.e.,— untapped new market spaces ripe for growth. This book presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
What Vineet Nayar says

When I read this book in 2006, I realised that the thought of finding these uncontested markets fit very well into what I had already planned for my company. Till date, this has remained my most influential book.