Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Nir Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.
What Matt Mullenweg says
Hooked gives you the blueprint for the next generation of products. Read it or the company that replaces you will.