Influential graphic designer. Author of The Laws of Simplicity and eight other books. Previously President of Rhode Island School of Design. Now a Design Partner at Kleiner Perkins Caulfield Byers, a VC firm.
As a graduate student at MIT, I stumbled upon a thin, nondescript book called ‘Thoughts on Design’ by Paul Rand. At the time I was building a reputation for myself as being a gifted graphical user interface designer. As I flipped through Rand’s book I was humbled by the power with which he manipulated space and at the same time struck by the clarity of his accompanying prose. I was immediately inspired to pursue the field of graphic design.
‘Artful Sentences’ by Virginia Tufte is a beautiful book about writing. She’s the mother of Edward Tufte, the visualization guru. Writing is what makes a difference in the end. Visuals help, but you have to have good content.