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About
Dave McClure

Dave McClure's Book Recommendations

Founder, 500 Startups.

Hooked

by
About
The Book
Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Nir Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.

Hooked

by Nir Eyal
About
The Book
Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Nir Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.
What Dave McClure says

An essential crib sheet for any startup looking to understand user psychology.

Also Recommended by
  • Matt Mullenweg

    Hooked gives you the blueprint for the next generation of products. Read it or the company that replaces you will.