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About
Chris Dixon

Chris Dixon's Book Recommendations

General Partner, a16z / Andressen Horowitz. Co-founder Hunch (sold to eBay), SiteAdvisor (sold to McAfee). Angel Investor in Buzzfeed, Kickstarter, Uber, Stripe etc. Blogger.

How We Got To Now

by
About
The Book
In this illustrated history, Steven Johnson explores the history of innovation over centuries, tracing facets of modern life (refrigeration, clocks, and eyeglass lenses, to name a few) from their creation by hobbyists, amateurs, and entrepreneurs to their unintended historical consequences. Filled with surprising stories of accidental genius and brilliant mistakes, here is a new look at the power and legacy of great ideas.

How We Got To Now

by Steven Johnson
About
The Book
In this illustrated history, Steven Johnson explores the history of innovation over centuries, tracing facets of modern life (refrigeration, clocks, and eyeglass lenses, to name a few) from their creation by hobbyists, amateurs, and entrepreneurs to their unintended historical consequences. Filled with surprising stories of accidental genius and brilliant mistakes, here is a new look at the power and legacy of great ideas.
What Chris Dixon says

I really enjoyed this book. I read a lot of history and science books, but this stood out because 1) the anecdotes were entertaining and relevant, and 2) it got the process of innovation right. Highly Recommended.

The Innovator’s Dilemma

by
About
The Book
This is the revolutionary business book that has forever changed corporate America. Based on a truly radical idea—that great companies can fail precisely because they do everything right—this bestseller is one of the most provocative and important business books ever written. Entrepreneurs, managers, and CEOs ignore its wisdom and its warnings at their great peril.

The Innovator’s Dilemma

by Clayton Christensen
About
The Book
This is the revolutionary business book that has forever changed corporate America. Based on a truly radical idea—that great companies can fail precisely because they do everything right—this bestseller is one of the most provocative and important business books ever written. Entrepreneurs, managers, and CEOs ignore its wisdom and its warnings at their great peril.
What Chris Dixon says

An amazing book and probably the single most important contribution to tech theory. Popularized the often misused phrase “disruptive technology.” But there’s a lot more than that one big idea, including how markets commoditize over time, how disruptive technologies always look like toys to the powerful incumbents, etc.

Information Rules

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About
The Book
If managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.

Information Rules

by Carl Shapiro, Hal R. Varian
About
The Book
If managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.
What Chris Dixon says

‘Real economists’ talk about the economics of information goods (roughly defined as zero marginal cost goods). Sometimes a bit obvious if you’ve studied economics before but overall a really interesting read. Especially like the parts on different ways to tier pricing for information goods.

Crossing the Chasm

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About
The Book
The bible for bringing cutting-edge products to larger markets. In the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

Crossing the Chasm

by Geoffrey A. Moore
About
The Book
The bible for bringing cutting-edge products to larger markets. In the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
What Chris Dixon says

Although a bit too enterprise (vs consumer) focused for my taste, this is an extremely intelligent and useful book. You’ve probably heard about the central thesis (lots of startups get stuck in the “chasm”- in between early adopter and mainstream customers) but there are lots of other juicy anecdotes in the book and it actually prescribes an actionable set of strategies for overcoming the chasm. I’ve reread this one a couple of times. The sequel Inside the Tornado is good too.

Bandwagon Effects

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About
The Book
Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. They are difficult to get started and often fail before getting under way. The most successful bandwagon, apart from telephone service, is the internet. In this book Jeffrey Rohlfs shows how the dynamics of bandwagons differ from those of conventional products and services, with case studies including fax machines, telephones, CD players, VCRs, PCs, TV, and the Internet.

Bandwagon Effects

by Jeffrey H. Rohlfs
About
The Book
Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. They are difficult to get started and often fail before getting under way. The most successful bandwagon, apart from telephone service, is the internet. In this book Jeffrey Rohlfs shows how the dynamics of bandwagons differ from those of conventional products and services, with case studies including fax machines, telephones, CD players, VCRs, PCs, TV, and the Internet.
What Chris Dixon says

What the author calls ‘Bandwagon Effects’ most people call network effects. If you are thinking about starting or investing in a business with network effects, this is the best (and only good?) book on the topic.

Boomerang

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About
The Book
The tsunami of cheap credit that rolled across the planet between 2002 and 2008 was more than a simple financial phenomenon: it was temptation, offering entire societies the chance to reveal aspects of their characters they could not normally afford to indulge. Michael Lewis travels to Germany, Greece, Ireland, Iceland and California to investigate the credit bubble in a brilliantly, sadly hilarious narrative.

Boomerang

by Michael Lewis
About
The Book
The tsunami of cheap credit that rolled across the planet between 2002 and 2008 was more than a simple financial phenomenon: it was temptation, offering entire societies the chance to reveal aspects of their characters they could not normally afford to indulge. Michael Lewis travels to Germany, Greece, Ireland, Iceland and California to investigate the credit bubble in a brilliantly, sadly hilarious narrative.
What Chris Dixon says

This is the best book you can read to understand the global credit crisis. It’s a short book – just 5 chapters covering Iceland, Ireland, Germany, Greece, and California. What’s particularly fascinating is how each place had a wildly different reaction to the credit glut.