This was mentioned by Sunit Singh in his recommended reading list, during an interview with YourStory.com
I think a lot about design and products and how things should work. But it makes you notice things that can be infuriating. Like, why does my sandwich shop have meat all the way over there? At the same time, it makes you think about design in new ways, because when you use something everyday it needs to be absolutely efficient and not get in your way. It’s cool to be able to articulate and discuss that on a level that is really accessible and interesting.