Hello. It looks like you are visiting us from outside USA. Please choose which Amazon storefront you would like to use.
Categories

Book Info

Information Rules

by
About
The Book
If managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.

Information Rules

by Carl Shapiro, Hal R. Varian
About
The Book
If managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.
Recommended by
What Chris Dixon says

‘Real economists’ talk about the economics of information goods (roughly defined as zero marginal cost goods). Sometimes a bit obvious if you’ve studied economics before but overall a really interesting read. Especially like the parts on different ways to tier pricing for information goods.