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Business Adventures

by
About
The Book
From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America. Each of these tales are an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

Business Adventures

by John Brooks
About
The Book
From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America. Each of these tales are an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.
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What Bill Gates says

More than two decades after Warren [Buffett] lent it to me—and more than four decades after it was first published—Business Adventures remains the best business book I’ve ever read . . . Brooks’s deeper insights about business are just as relevant today as they were back then.

What Glenn Hubbard says

While Brooks died in 1993, this recently rereleased collection of business stories from his New Yorker articles decades ago brings classic explanations of growth (Xerox Corp.’s early years) and poor decisions (Ford Motor Co.’s problematic launch of the Edsel) that should inform and captivate business executives and students of business alike.