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Built to Last

by
About
The Book
'Built to Last' examines 18 exceptional and long-lasting companies, including GE, Boeing, Disney, HP and P&G to discover what gives them an edge over their rivals: a guiding philosophy and a challenging mission. This book provides a valuable blueprint for success for companies around the world, who can learn how to succeed in a ruthlessly competitive environment.

Built to Last

by James Collins, Jerry Porras
About
The Book
'Built to Last' examines 18 exceptional and long-lasting companies, including GE, Boeing, Disney, HP and P&G to discover what gives them an edge over their rivals: a guiding philosophy and a challenging mission. This book provides a valuable blueprint for success for companies around the world, who can learn how to succeed in a ruthlessly competitive environment.
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What Francisco D'Souza says

I was particularly influenced by this book. Based upon meticulous research the authors discovered some of the enduring core elements that special companies share. ‘Built to Last’ also provided insight and guidance on the elements we at Cognizant needed to maintain our unique qualities. This book stands out as one of those that I appreciate more with the passing of time, and in this economy, is as valuable as ever.