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Bandwagon Effects

by
About
The Book
Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. They are difficult to get started and often fail before getting under way. The most successful bandwagon, apart from telephone service, is the internet. In this book Jeffrey Rohlfs shows how the dynamics of bandwagons differ from those of conventional products and services, with case studies including fax machines, telephones, CD players, VCRs, PCs, TV, and the Internet.

Bandwagon Effects

by Jeffrey H. Rohlfs
About
The Book
Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. They are difficult to get started and often fail before getting under way. The most successful bandwagon, apart from telephone service, is the internet. In this book Jeffrey Rohlfs shows how the dynamics of bandwagons differ from those of conventional products and services, with case studies including fax machines, telephones, CD players, VCRs, PCs, TV, and the Internet.
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What Chris Dixon says

What the author calls ‘Bandwagon Effects’ most people call network effects. If you are thinking about starting or investing in a business with network effects, this is the best (and only good?) book on the topic.